Dynamic Drive Fitness

Dynamic Drive Fitness is a fictional fitness center I created as part of a branding project. I designed the logo in Illustrator and created all the mockups in Photoshop. Red, the primary color in the logo, was chosen for its energetic and motivating qualities, which align with the brand’s focus on strength and vitality. The bold, rounded font makes the logo easy to read and approachable, ensuring it stands out without feeling intimidating. I also designed a kettlebell as part of a combination mark logo, a popular choice for gyms, to symbolize strength and fitness while reinforcing the brand’s identity.

To bring the brand to life, I created a series of mockups featuring the Dynamic Drive Fitness logo on products the gym would realistically provide or sell. These include a water bottle and gym bag, both designed to appeal to active individuals and promote brand visibility on the go. I also designed a branded gym towel, combining function with a clean, professional look, and a gift card mockup that offers a convenient way to share the gym experience with others. Each item was carefully chosen to reflect the brand’s energetic and motivating personality while maintaining a cohesive visual identity across all touchpoints.